Marketing your home

Learn more about our award-winning property marketing and the services we provide for sellers

Award-Winning Website

As a leading real estate agency, we set very high standards when it comes to our brand image. Winning not one but two awards for our main company website at the 2023-2024 International Property Awards in London shows that these standards are not just obvious to ourselves and our clients, but experts in the marketing and real estate industry.

The awards we received were for:

Best Property Agency / Consultancy Website Spain

Best Real Estate Agency Website Spain

Our Marketing Strategies

When it comes to listing your property for sale, the first thing to note is the vast number of agents that are out there, of which we are one of the best known.

We have adapted, improved and also completely re-invented our marketing strategies over the years and whilst we strive to keep breaking new ground in our efforts, our strategies are consistently appealing to vendors.

One of the main advantages of our marketing is that a property can be ready and listed online within a week, so there is minimal delay in getting visibility to your property.

Professional Photography

Do you want your property to make a good first impression? Of course you do. Quality, professional photography stands out a mile and we only use the very best photographers. With several to choose from depending on the style of property, we ensure your property not only looks its best, but showcases the lifestyle on offer.

Our photography options also include lifestyle content with models and influencers who can showcase the property’s character and help you connect to a broader audience.

Video Presentation

Did you know that properties with videos receive, on average, 70% more visits online? By utilising licensed drone pilots and filmmakers, as well as the best high-quality video production techniques and social media platforms, we bring your property to life. Be it daytime or night-time, we bring a truly immersive experience to potential buyers.

*EXCLUSIVE REPRESENTATION

Floor Plans & Virtual Tours

With the advancements in digital technology and virtual realities such as the Metaverse, it is hardly surprising that real estate is following in the same footsteps. This applies as much to buyers as agents simply producing more digital content. Especially following the Covid-19 pandemic we saw a surge in potential buyers asking for virtual viewings because they were unable to travel. For this reason we decided to produce virtual tours alongside videos, allowing our clients to preview properties as if they were there in person.

Some of our clients were even happy to purchase simply based off the tour, especially when combined with a video and also floor plans. Here you can see an example of a virtual tour.

*EXCLUSIVE REPRESENTATION

Bespoke Property Websites

Our exclusive listings also receive custom property branding. This allows a buyer to easily remember a property, not just recall that it appeared as ‘villa in Sotogrande’.

Additionally, we as the listing agent are easily able to distinguish one property from another.

Custom property websites are only offered for our exclusively mandated properties. This option has proved to be extremely popular, especially where the owners want to reach a larger audience. Here is an example of a website created by our Marketing Director Tyler Verdin for a beachfront villa near Marbella, branded as Paradise.

Open House

If you are looking for instant exposure of your property, an Open House can be a good option to take. We arrange an exclusive event at a pre-arranged date and time that has been carefully selected to enhance your property’s appeal. Local agents will come to see the property and are then able to offer it to their own clients, confident that it is a suitable option.

All events are by invitation and RSVP only. Shoe covers are worn to protect furnishings and flooring, while certain areas can be roped off for security reasons if applicable.

Our Website and Portals

We have dedicated databases of both private clients and real estate collaborators.

These enable us to promote properties to a wide audience alongside our internet marketing. In order to reach the most viable audience possible, we are elite members of James Edition (number one on Google for many property-related searches worldwide) and Abode2 (the leading property magazine in the world on Google).

Of course, properties receive wide exposure via our own award winning websites which see great visitor numbers and from a diverse range of countries.

Signage & Custom Brochures

Our standard “For Sale” signs are strategically placed around our properties to attract the attention of passers-by. These signs prominently display our company’s contact details, making it easy for those interested in a particular area to contact us.

Billboards are highly impactful, particularly on villas or plots with ample space. They provide potential clients with more information, creating an impression of importance.

Our exclusive listings also receive custom brochures that we pass on to clients. These contain all the property information and materials such as photos, floor plans etc. Videos and virtual tours can be accessed via QR codes.

Digital Campaigns

We utilise all the major social media channels to enhance our company and listings visibility.

From YouTube to TikTok, we cover all bases to ensure our brand remains on point and up to date with the latest trends.

By adapting our property videos into short-form content such as Reels, we are able to reach a wide audience, with previous sales even coming from a client seeing one of the videos posted online.

Sell your property with us!

Take advantage of our award-winning marketing and exclusive representation options to ensure your property is sold. Discover the difference of Verdin Sotogrande!

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